Which term focuses on creating better products at lower prices?

Which term focuses on creating better products at lower prices?

• A. Sales Oriented
• B. Customer-Oriented
• C. Product Oriented
• D. Marketing Concept

Answer: (C)

Product orientation centers on creating better products at lower prices. The idea is to emphasize product quality and innovation while driving costs down, with the belief that superior performance combined with affordability will attract customers. In this view, the company bets that customers will prefer well-made, affordable offerings, so resources go toward product development and efficiency rather than heavy reliance on sales tactics or strictly aligning with customer wants. If a firm were sales oriented, it would focus on aggressive selling and promotions to push whatever it has, not on improving the product. A customer-oriented approach centers on identifying and meeting what customers want, which may involve trade-offs beyond just price or product features. The marketing concept is broader, aiming to deliver value by integrating product, price, place, and promotion to satisfy customers. Therefore, the term that best fits creating better products at lower prices is product orientation.

Product orientation centers on creating better products at lower prices. The idea is to emphasize product quality and innovation while driving costs down, with the belief that superior performance combined with affordability will attract customers. In this view, the company bets that customers will prefer well-made, affordable offerings, so resources go toward product development and efficiency rather than heavy reliance on sales tactics or strictly aligning with customer wants. If a firm were sales oriented, it would focus on aggressive selling and promotions to push whatever it has, not on improving the product. A customer-oriented approach centers on identifying and meeting what customers want, which may involve trade-offs beyond just price or product features. The marketing concept is broader, aiming to deliver value by integrating product, price, place, and promotion to satisfy customers. Therefore, the term that best fits creating better products at lower prices is product orientation.