Which term refers to determining long-term goals and obtaining resources to reach them?

Boost your knowledge for the Management and Marketing Test. Review key concepts through interactive flashcards and multiple choice questions with insightful explanations. Prepare effectively for your exam!

Multiple Choice

Which term refers to determining long-term goals and obtaining resources to reach them?

Explanation:
Defining long-term goals and securing the resources to achieve them is what strategic planning is all about. It sets the direction for the organization over an extended horizon and involves allocating scarce resources—like time, money, and personnel—to reach those goals. This distinguishes it from other planning types: tactical planning translates strategic goals into specific actions and programs for the near term; operational planning deals with daily activities and routines; contingency planning focuses on preparing for risks and unexpected events. So when the task is about establishing long-range objectives and obtaining the resources to pursue them, strategic planning is the best fit.

Defining long-term goals and securing the resources to achieve them is what strategic planning is all about. It sets the direction for the organization over an extended horizon and involves allocating scarce resources—like time, money, and personnel—to reach those goals. This distinguishes it from other planning types: tactical planning translates strategic goals into specific actions and programs for the near term; operational planning deals with daily activities and routines; contingency planning focuses on preparing for risks and unexpected events. So when the task is about establishing long-range objectives and obtaining the resources to pursue them, strategic planning is the best fit.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy